May I Please Pay More? (sales series part 1 of 2)
In a recent post, Four51 CEO Mark Johnson discussed the question of charging your customers for costs associated with creating a catalog to enable online ordering. In the end, I think it is best to...
View ArticleMaking More from Happier Customers (sales series part 2 of 2)
Sales Series: What is the real value of online ordering? Want to increase your margins? Want to leverage technology to increase your order volume without increasing staff? Want to sell more products to...
View ArticleMaking More from Happier Customers
I am often asked by distributors if they should charge a setup fee for creating a customer catalog on Four51. My standard sales answer is almost always “that depends”… Just kidding. I normally say that...
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